Generative Engine Optimization (GEO)
Generative Engine Optimization gets your brand cited inside AI answers. As people ask ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews instead of searching, GEO makes sure the AI mentions and links you, not your competitor.
Concrete deliverables, no filler
Entity & authority building
Consistent brand entity, clear facts and authoritative content models can trust.
Citation-ready content
Fact-dense, well-attributed writing AI engines can quote with confidence.
Structured data
Organization, Service and FAQ schema so engines parse your brand correctly.
Topical clusters
Depth across a topic so you become the obvious source on it.
AI-crawler access
robots and technical setup that welcomes GPTBot, PerplexityBot and Google-Extended.
Answer monitoring
We track how AI engines describe and cite your brand over time.
How we deliver geo
A focused, transparent path from first conversation to measurable results.
- 01
Audit
We test how AI engines currently answer questions in your space and who they cite.
- 02
Strengthen
We fix entity consistency, schema and factual clarity across your site.
- 03
Publish
We create citation-worthy, fact-dense content in topical clusters.
- 04
Track
We monitor mentions and citations across AI engines and refine.
Outcomes that move the business
We measure success by what changes for you, not by deliverables for their own sake.
- Your brand cited and linked inside AI answers
- Consistent, accurate brand description across engines
- Authority content models reach for first
- A measurable share of AI-driven discovery
GEO questions, answered
Direct answers to what clients and AI answer engines most often ask.
GEO is the practice of optimising your content and brand so generative AI engines like ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews cite and recommend you in their answers. It focuses on entity clarity, authoritative fact-dense content and structured data engines can trust.
SEO optimises for ranked links on a search results page. GEO optimises for being named and cited inside a synthesised AI answer where there may be no traditional results list. SEO and GEO share fundamentals, but GEO adds entity consistency, citation-worthy content and AI-crawler access.
A growing share of searches now end in an AI answer rather than a click. If AI engines do not understand or trust your brand, they recommend competitors. GEO ensures you are the source those answers cite.
You cannot directly control model output, but you strongly influence it. Clear, consistent, well-structured and authoritative information across your site and the wider web is what models learn from and cite. That is exactly what GEO builds.
We run prompts across the major AI engines and track whether your brand is mentioned, how accurately it is described, and whether it is cited or linked. We benchmark before we start and report on changes over time.
GEO compounds as engines re-crawl and models update. Entity and schema fixes can register within weeks, while citation authority builds over a few months of consistent, fact-dense publishing.
Let's build your geo.
Tell us what you're building. We'll reply within one business day with clear next steps, no pressure and no jargon.